For the people who care for people
Booking that runs itself.
For solo therapists.
Massage, hair, skin, nails, lashes. Booktato gives you a booking page clients love, cuts no-shows with smart reminders, gives you your own business number, and handles deposits, gift cards and intake forms. So you can stay with your clients, not your phone.
Free for 30 days · No card to start · Cancel anytime
Want to see what your booking page would look like?
Pick what you do. We'll build it in the next two minutes.
Or check out a live facial site demo ↗
Looking for home & auto care? See Booktato for property →
One tool, three ways to use it.
However you reach clients today, Booktato fits: as your whole website, a booking button on the site you already have, or a tap-to-book link in your social bio.
Your whole website
A polished, bookable site out of the box: hero, services, gallery, hours and FAQ in your colors, with up to 8 pages. One link is your studio's entire web presence.
See a live site ↗Just the booking
Keep your Squarespace, Wix or Linktree. Add a Book Now button or drop the booking panel right into your page. The scheduling, reminders and payments are ours; the site stays yours.
See the booking page ↗Link in bio
Drop one link in your bio or post a QR code. Tap, pick a service, booked, on a compact page made for social.
See the bio page ↗Everything a one-person studio needs.
Nothing it doesn't.
You're the therapist, the front desk, and the owner. Booktato covers the front desk.
Your own booking page
A beautiful page with your services, real-time availability and your brand — share one link everywhere. Clients pick a time; it lands on your calendar.
Your own business number
Get a local number for your business. Clients text and call it, calls ring your phone showing the business number, and your personal number stays private. Already have a number? Bring it with you.
Regulars rebook in two taps
Booktato recognizes returning clients and offers their usual service at the next opening — “Book Tomorrow, 2:00pm” — details prefilled, nothing retyped.
Reminders that prevent no-shows
Automatic confirmations and reminders with a one-tap reschedule or cancel link. A conflict becomes a reschedule instead of an empty chair.
Deposits, cards & gift cards
Take booking deposits, keep cards on file, sell and redeem gift cards, and get paid with tips by link — powered by Stripe or Square, money goes straight to you.
Intake forms & SOAP notes
Send intake forms with bookings — signatures, health questions, the works. Keep clinical SOAP notes with body & face diagrams, encrypted at rest.
Time off without chaos
Block an afternoon or close a vacation week right from your calendar. Booktato warns you about booked clients and keeps your page in sync.
An app for you — and your clients
Install Booktato on your phone like any app. Your clients can too — their booking app installs with your logo and your studio's name. No app store, nothing to build.
Everything Booktato does.
All in one plan.
The whole toolkit: front desk, phone, marketing and books. Turn on what you need; the rest stays out of your way.
Booking and calendar
- Branded booking page with real-time availability
- Services by category, with add-ons
- One-tap rebooking for regulars
- Standing (recurring) appointments
- Waitlist, with one-tap offers when a time opens
- Book for someone else, even as a surprise
- Virtual waiting room: “I'm here” → “come on back”
- Time off, every-other-week days off, and gap control
- Google and Apple calendar sync
- Mobile visits: client addresses, service area and drive times
- Print your schedule for any dates
Your website
- A full website with up to 8 pages
- Or a Book Now button, booking panel and shop on the site you already have
- Compact link-in-bio page for social
- A “Message me” box that lands in your inbox
- Readable by search and AI engines
Texts, calls and messages
- Your own local business number
- Bring your existing number with you
- Calls ring your phone with the business number showing
- Missed call? An automatic text back
- Two-way messaging with pictures
- Auto-replies, in hours and after hours
- Confirmations and reminders, confirm by reply
- Welcome notes, rebook nudges and birthday greetings
- Promotional texts with their own opt-in
Payments and revenue
- Deposits that hold the slot
- Cards on file and no-show fees
- Tips by link
- Gift cards: sell, send and redeem
- Packages, service bundles and memberships
- Promotions and promo codes
- Store credit and refunds
- Retail products, with or without an appointment
- Automatic sales tax
- Stripe or Square: money lands in your account
Clients and records
- Client profiles with a full visit timeline
- Tags and segments
- Intake forms with signatures, reviewed and countersigned
- Aftercare forms sent after the visit
- SOAP notes with body and face diagrams, encrypted
- Star reviews, shown on your website
- Free white-glove import from your old system
Running the business
- Revenue and receivables reports
- No-show rates, revenue per open hour, and a Monday recap email
- Alerts for every new booking
- Turn features on or off to keep it simple
- Installable app, for you and your clients
See it in action.
Real flows from a live Booktato studio — both sides of the counter. Tap one to watch.
A client books in secondsPick a service and time — no calls, no back-and-forth.
…and it's on your calendarEvery booking lands instantly, with the client, service and time ready to go.
Fully booked? Start a waitlistWhen a day's full, clients request a time instead of bouncing.
Fill openings from the waitlistA slot frees up? Book a waiting client in a couple of taps.
Add a service in a tapName it, price it, set the length — live on your page.
Deposits hold the slotCollect a deposit before the booking is confirmed.
Sell gift cardsClients buy and send gift cards from your page.
Live in 5 minutes. Really.
No website project. No settings maze. Three steps and your link is bookable.
- 1
Pick your craft
Massage, hair, facials, nails, lashes. We start you with smart service templates.
- 2
Tweak and set your hours
Adjust names, prices and durations, tap your working days. Defaults are sane.
- 3
Share your link
Your booking page is live. Bio link, QR code, text it out. Bookings just appear.
One plan. Everything included.*
- ✓ Unlimited bookings and clients
- ✓ Your booking page and website builder
- ✓ Reminders with one-tap reschedule
- ✓ Deposits, cards on file and pay links
- ✓ Gift cards, packages and memberships
- ✓ Intake forms, signatures and SOAP notes
- ✓ Standing appointments and waitlist
- ✓ Calendar sync (Google / Apple)
- ✓ Installable app, for you and your clients
No card needed to start. Cancel anytime. Your data stays yours.
* Texting is the one optional extra. Text from our shared number for $3/month, or get your own local business number with calls and promotional texts included for $9/month. Either way, usage is 2¢ per text and 3¢ per call minute.
🧳 Switching from another system? Export your clients, appointments and sales from PocketSuite, Square, Vagaro or a spreadsheet — and we’ll transfer them in for you, free. Just reach out to support after you sign up.
Questions, answered.
What is Booktato?
Booktato is online booking software for solo wellness and beauty pros — massage therapists, hairstylists, estheticians, nail techs and lash and brow artists. One $9/month plan gives you a booking website, automatic reminders, your own business phone number, deposits and cards on file, gift cards, intake forms and SOAP notes.
Do I need to build a website?
No — every Booktato studio gets a polished booking page out of the box: your services, your hours, your colors, a link you can drop in your Instagram bio or text to clients. If you want more, a full page builder is one tap away.
Can I get a business phone number?
Yes — get a local number for your studio. Reminders and messages go out from it, clients can text and call it, calls ring your own phone showing the business number, and missed calls can get a text back. Your personal number stays private. Already have a business number? You can bring it with you.
How long does setup really take?
About five minutes. Pick your craft, tweak the starter services we suggest (names, prices, durations), set your working days — and your booking link is live.
Coming from another system?
Bring your history with you. Export your clients, appointments, and sales from your current tool (PocketSuite, Square, Vagaro, a spreadsheet — whatever you use) and our team will transfer them in for you. Just reach out to support after you create your account and we'll handle the import.
Do my clients need to download an app?
Never. Clients book from a link in their browser. Regulars get recognized and can rebook their usual service in two taps — and every confirmation and reminder email has a one-tap reschedule or cancel link, no login needed.
How does Booktato cut no-shows?
Three ways: automatic reminder emails with one-tap reschedule (so a conflict becomes a reschedule, not a no-show), optional deposits that hold the slot until paid, and cards on file for no-show fees where you choose to use them.
What does it cost?
Free for 30 days with everything included — no card needed to start. After that it's $9/month (or $8/month billed annually). Cancel anytime.
Can I take notes and intake forms?
Yes — build intake forms with signatures, send them automatically with bookings, and keep SOAP notes with annotatable body and face diagrams. Sensitive answers are encrypted at rest.
Your next regular is trying to book you right now.
Give them a link that works. Five minutes, free for a month.
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